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REACH AND FREQUENCY (R/F)

\ɹˈiːt͡ʃ and fɹˈiːkwənsi ˈɑː slˈaʃ ˈɛf], \ɹˈiːt‍ʃ and fɹˈiːkwənsi ˈɑː slˈaʃ ˈɛf], \ɹ_ˈiː_tʃ a_n_d f_ɹ_ˈiː_k_w_ə_n_s_i__ ˈɑː s_l_ˈa_ʃ ˈɛ_f]\

Definitions of REACH AND FREQUENCY (R/F)

1910 - Black's Law Dictionary (2nd edition)

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The Number of homes, which are exposed to a media schedule multiplied by the number of times they are exposed. The result will indicate the total potential audience exposure in a specific geographical area.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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