MANUFACTURER BRANDING
\mˌanjuːfˈakt͡ʃəɹə bɹˈandɪŋ], \mˌanjuːfˈaktʃəɹə bɹˈandɪŋ], \m_ˌa_n_j_uː_f_ˈa_k_tʃ_ə_ɹ_ə b_ɹ_ˈa_n_d_ɪ_ŋ]\
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To attract and retain satisfied customers to one particular good, a manufacturer markets a good or family of goods under its own brand name(s). Loyalty may otherwise transfer to the manufacturer's other products in the same product family.
By Henry Campbell Black
