GENERICIDE
\d͡ʒənˈɛɹɪsˌa͡ɪd], \dʒənˈɛɹɪsˌaɪd], \dʒ_ə_n_ˈɛ_ɹ_ɪ_s_ˌaɪ_d]\
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Loss of trademark protection that occurs when a specific brand name becomes identified with the entire type of product or service. For example, Xerox was in danger of losing the trademark on its name when "to Xerox" something was equivalent to copying it.
By Oddity Software
